03 May 2023 7 min

Why do doctors need a website?

Why do doctors need a website?

Do doctors with flourishing private practices really need a website? Many doctors have a very busy schedule with appointments for new patients either not being available or with a wait period of days and weeks and in some cases months. When there is no shortage of patients do they need a website?

There are several reasons why even busy doctors need a website.

a) Finding the best doctor to treat a patient condition.

Finding the best doctor to treat a particular condition is no longer restricted by geography. In the past one used to rely on word of mouth, doctor referrals or simply on the advice of friends and relatives. It is no longer the case in this digital age. The best doctor may not be in the vicinity and yet the patient does not have to travel across cities and states to consult with that doctor. During the pandemic teleconsulting became more acceptable to both patients and doctors. The doctor and the patient could be very far apart. The doctor may not need the patient, but the patient needs to know about the doctor with the right expertise to treat.

b) Doctors need new patients.

The doctor is running a medical practice – a business. No matter how well known or well entrenched the doctor is, there is always a need for a steady stream of new patients. New patients come in the way they used to come in the past – word-of-mouth referrals from existing patients, doctor referrals, listings and classifieds on the internet, and most of all from your own website. Patients are digitally aware, and it is more likely that the younger generation would use the internet to search for a doctor. Customers expect to find their doctors online. A website can be used to showcase and talk about competencies and expertise so that the patient awareness levels improve.

c) Building credibility and trustworthiness.

A well designed and rich in relevant content helps in building trust and credibility among patients. Educating patients about symptoms and conditions helps in building a connect with patients. A good way of maintaining connect with the patients is to send emails with news, articles, and information on say Do’s and Don’ts regularly. In organic searches on search engines, your website should be ranked high. It is important that your website is optimally built so that search engines can easily find your website. The website should be secure, mobile responsive, easily searchable, organised carefully with an easy-to-understand menu structure. The design should be unique to your practice. The site should open quickly with the facility to book appointments.

d) Too much reliance on aggregators.

Many doctors rely disproportionally on aggregators for patient traffic. These patients come at a steep price as aggregators charges can be quite high. While we do not advice completely shutting down traffic from aggregators, we do recommend that doctors diversify the sources for new patients. There is nothing better than their own website as it is unique to them. There is no dependence on anyone. Besides, patient appointments from your website are FREE! Depending on aggregators is akin to outsourcing your entire clinic to a third party. Their business model is to list doctors depending on the agreed commercial terms and many times you might end up ranking way down in their listings. Your own website helps in protecting your professional

e) Build your brand presence.

It is most important to build your own brand presence. It helps in reducing reliance on other sources of patient traffic. Patients research online before zeroing on a particular doctor. They check reviews as well. You have complete control on what patients see on your website. An optimised website is the key to a powerful presence on the internet or digital presence. Being invisible is not an option. Your website helps in maintaining your professional reputation. Appropriate and relevant content with videos and diagrams adds a lot of credibility to your website. We also suggest adding information on conditions, symptoms, and frequently asked questions.

f) Patient education.

When a patient is aware of the medical condition, the do and don’ts, symptoms and how you can help in treating the problem, it automatically makes the patient comfortable and gives the patient a feeling of being in safe hands. You can opt for a website created using a content management system where the content can be displayed in multiple languages if necessary. The website can also be integrated with Clinic Management Software which provides a patient portal. The patient can look for relevant information pertaining to the consultation, thereby reducing phone interactions with the clinic staff or yourself.

g) Available 24*7

A powerful digital footprint works for you 24*7. Discovery becomes easy. Patients can find you and book an appointment if your website is integrated with an online appointment booking software. We have already seen the disadvantages of just getting listed on an aggregator site. To take care of the asymmetry, it is important to have your own website that will work without any break. It does not matter if your front office staff is available or not.
At Genamet, we help doctors across different countries build powerful multilingual websites that are SEO optimised and mobile friendly for a monthly subscription. We maintain the site and update your content free.

About the author

Team Genamet

Genamet.com Digital Marketing Manager

The Genamet Team is a group of talented individuals dedicated to excellence in their respective fields. With diverse expertise spanning marketing, design, development, and more, they work collaboratively to achieve outstanding results. Each team member brings unique skills and perspectives to the table, fostering innovation and creativity. Their combined efforts enable them to deliver top-notch solutions and services to clients. With a commitment to staying up-to-date with industry trends, the Genamet Team consistently stays ahead of the curve, ensuring they provide cutting-edge solutions that meet the evolving needs of their clients.

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Access or licenses would be provided to the number of users (providers and staff) in line with subscription chosen. The Tenant admin is considered as a provider license. Each user can be accessed by one individual. Passwords should not be shared with anyone else, and the Tenant is entirely responsible for ensuring that use of Genamet and services offered by Genamet is in compliance with all existing laws and regulations. Genamet grants the Tenant with a revocable license to access and use the Service specifically as set in the terms of use. Tenant consents to pay the subscription fee and all such fee that is applicable to the use of Genamet’ s services. The fee depends on the plan chosen and not on the usage. Subscription fee and all other fees are collected through a PCI compliant payment gateway. Genamet is not responsible for any loss or damage due to the use of such payment gateway.

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Genamet allows Tenant admins the ability to create and publish a mini website for their practice. The domain name of the mini website will be:

www.

If the Tenant admin has a domain of their choice, they can connect that existing domain to the mini website created using Genamet.

4.1 Content

The Tenant confirms ownership and authorship of all content uploaded on the mini website. All such content should not be blasphemous, inflammatory, fraudulent, scurrilous, damaging, derogatory, disparaging, ethnically unacceptable, promote animosity, abusive, exhibit pornographic content, or be against any country/ethnic group and cause incitement. The ownership of all such content submitted and published on the Tenant’s mini-website vests with the Tenant. The Tenant is responsible for the accuracy and completeness of such content. The Tenant mini website may offer the option of online appointment bookings. Genamet takes no responsibility for the accuracy of the available slots, fees, online payment and other details. Genamet also takes no responsibility for any misconduct by the Tenant or inappropriate treatment provided by the Tenant. Cancellation and refund policies are independently determined by each Tenant. The Tenant agrees to keep Genamet indemnified against any claim that may arise from the breach of an individual, business owner or business entity’s intellectual property rights.

4.2 Intellectual Property Rights

The Tenant must ensure that the content so published does not infringe on the intellectual property rights of any third party, be it an individual, business owner or a business entity. All content submitted & subsequently published on the Tenant’s mini website (including that of all providers and staff under the Tenant license) would automatically mean that the Tenant has granted a royalty-free world-wide license to Genamet to modify, replicate, reproduce, analyse and publish the Tenant’s content for the purpose of displaying, distributing and promoting the mini-website. A third party cannot copy the contents of the Tenant mini website.

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6. Restrictions on use

6.1 Ownership of Intellectual Property

Tenant or any user will not copy, sell, reproduce, display, distribute, or republish any content that violates the intellectual property including patent, copyright, trademark, trade secret, privacy or proprietary rights of Genamet or any third party or report any content in anyway other than as listed or intended to be listed. Wisdomleaf Technologies Private Limited is the owner/ licenser of all intellectual property rights in the site and the material published in it including all rights, title and patents, inventions, copyrights, trademarks, trade secrets and all other intellectual property relating to the website and the services provided by the Website including product names, marks, logos, symbols, domain names, tag lines used in the website.

6.2 License to Tenant

Genamet allows the Tenant to upload, download, store content as text, videos, information, audios, images etc. The Tenant is the owner of the content created and stored by the Tenant. The Tenant confirms that such data belongs to the Tenant and has been received in a legal manner. No data may be unlawfully received or stored, and the Tenant is absolutely responsible for the consequences arising out of such illegal activities. Tenant cannot license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available Genamet (website account or mobile app account or Genamet services) to any third party.

6.3 Ownership of client/patient data

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6.4 Disclosure of Tenant personal details

As part of a re-organisation or a sale, Wisdomleaf Technologies may disclose the Tenant’s personal details (but not that of the Tenant’s clients/patients) to another third party. The third party, in the event of a sale, enjoys the same rights as that of Wisdomleaf Technologies Private Limited.

6.5 Tenant and user responsibilities

6.5.1 Tenant will ensure that credentials assigned to a user is not shared with another member within the Tenant’s practice. Tenant will put in place adequate precautions to prevent unauthorised access to Genamet and its services and prevent hacking and defacing of the website. The Tenant also undertakes to ensure that multiple people do not access the same user account. The Tenant is responsible for maintaining the confidentiality of the password and other user credentials that the Tenant creates while accessing the services provided by Genamet. Damages incurred due to passwords being disclosed will remain the responsibility of the Tenant.

6.5.2 Tenant will not use Genamet and its services for any unlawful, abusive, threatening and libellous activities.

6.5.3 Tenant will not post jobs in the Tenant mini website or elsewhere in Genamet.

6.5.4The Tenant will not transmit spyware or any software with virus, worm, time bomb, trojan horse or any malicious program.

6.5.5 No user may impersonate or misrepresent or attempt to gain unauthorised access to the account of any Tenant of Genamet or cause others from using Genamet or its services.

6.5.6 No user can launch web crawlers or web spiders or cause undue burden on Genamet servers using programs to hinder the normal working of Genamet and its services. Tenant cannot reverse engineer, decompile, disassemble or modify the services provided by Genamet.

6.5.7 Tenant takes responsibility for the acts of the Tenant’s users, clients, and patients. The Tenant account may be terminated for violation of the terms of use, fraud, misuse, falsification, or violation of law.

6.5.8 Genamet communicates with the Tenant using the phone number and email provided by the Tenant. Tenant should keep their details always updated. Tenant and Tenant’s users and all other users agree to receive communication over email or any other means of electronic communication such as WhatsApp and Skype, among others. All communication to Genamet may be sent as an email to solutions@genamet.com

6.5.9 Any password, OTP (one time password), users name or any other piece of information that is provided to you as part of our security procedures is confidential and specific to you. Such information should not be shared with anyone else.

6.5.10 Tenant and users of the Tenant’s Teleconsulting feature are responsible for appropriate conduct while using the Teleconsulting feature offered by Genamet. The Teleconsulting feature should not be used for illegal or unauthorised or criminal activities.

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Tenant practice created health records are available to the patient/client in the patient portal after due authentication. Genamet does not validate the information provided by Tenant. To correct discrepancies, please contact the respective practitioners.

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a) All charges associated with your subscription plan are payable in advance for the month unless it is a free trial plan.

b) You authorize us or our authorized agents to bill your credit card upon your subscription to the service.

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g) Upgrades and downgrades are possible. Downgrading may cause loss of features and reduce the number of users who can access Genamet’ s services. Downgrading will become effective from the date of the next payment due and no pro-rata refunds would be provided for non-use of any feature till the payment due date. In the case of an upgrade, the account will be automatically upgraded the same day and the amount charged accordingly.

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9. Support

Genamet aims to excel in providing support to Tenants and their users. Tenants may raise a support request ticket by sending a mail to solutions@genamet.com. All such support emails are sought to be responded within two business, days. Genamet support staff may contact the Tenant or the user by email, phone, Skype, chat, WhatsApp or any other means depending on Genamet’ s prevailing support policies. Support is available on weekdays between 10 am IST and 7 PM IST and between 10 am IST to 2 PM IST on weekends.

To resolve a support ticket, Genamet may require well documented examples of the alleged issue at hand. This will help in replication of the alleged error under practical conditions. Any defect caused due to inappropriate use or unauthorised use or due to defects in the Tenant’s network or computer or caused by an external software over which Genamet has no control will not be addressed.

10. Assigning the agreement

In the event of a sale, transfer, merger, acquisition, sale of assets or a reorganisation, this agreement can be assigned partially or fully at the sole discretion of Genamet. The Tenant cannot assign, sub license, or transfer this agreement or account without our written consent.

11. Dispute Resolution

Genamet aims to prevent any dispute with Tenants. Users may send an email to solutions@genamet.com with complete details of their account and the issue that needs resolution. We strive to resolve all issues within a reasonable period and in an amicable manner. If any action or proceeding is brought in connection with the agreement, the venue of such action shall be the courts in the city of Bangalore, State of Karnataka, India.

12. Restrictions

From time to time we may restrict access to all or some parts of the site and services to registered users. We also reserve the right to restrict access to the site/service offered by the site if in our opinion, you use the site in contravention of the terms of service.

13. Availability of Genamet and its services

In rare instances Genamet and its services may not be available due to circumstances that are beyond our control such as acts of God, acts of Government, acts of terror, labour problems or technology breakdown. Genamet does not claim that the services provided by Genamet (and its services) are continuous, virus free and error free. Access may not be available during planned or emergency maintenance or during upgrades. All planned maintenance will be scheduled at a non-peak time for the majority of our clients. No compensation or damages or refund is payable for direct, indirect and consequential loss to a Tenant or user for any kind of service interruption. Irrespective of whether the Tenant account is terminated because of non-payment of subscription fee or by Genamet, or by you, or by Genamet, no refund of previously paid amounts is possible. The Tenant continues to be liable for any previously unpaid amounts owed to Genamet.

14. Termination

Genamet grants the Tenant a non-exclusive and non-transferable limited right to access and use the services for internal business purposes only. Access to the services may be terminated at any time without any notice. Access and use of these services cease at the end of the trial period unless the Tenant completes the subscription order. Information that is entered by the Tenant during the trial period will be permanently lost unless a subscription order is completed.

Genamet at its sole discretion may suspend or in some cases terminate a Tenant account if the agreement on terms of use is breached or if Genamet and/or its services are wrongfully used (such as wrongful use of Genamet, inappropriate content, criminal purposes, wrong facts, violation of confidentiality, privacy, security or integrity). If a subscription remains unpaid, the account will be blocked after a period of 3 days from the due date. Two more attempts to obtain payment will be made in the next 7 days, after which the account will be permanently terminated. The Tenant account may also be terminated if the Tenant does not accept any changes to the Terms of use. Access to all data (including files) would be no longer available if the account is terminated. In the case of cancellation of subscription or account termination, all content and data will be deleted within 180 days from the date of account termination. Genamet is not responsible for any loss of data due to account suspension or termination. In the case of account termination due to non-payment of subscription, the Tenant may request for the Clinic data of the Tenant’s practice which will be made available within 90 days of the request as a CSV file. Such requests have to be made within 180 days of account termination by sending a mail to solutions@genamet.com by providing all details of the account. If the account is terminated for any reason other than non-payment of subscription, Genamet is not obligated to provide the Tenant data. Obligations under indemnity and intellectual property rights remain valid post termination as well. On termination, all licenses, software and the service will automatically terminate. Reinstatement of a Terminated account will attract a fee of US$50.

15. Severability

Any provision in the terms of use that Is deemed invalid, void or illegal shall not invalidate other provisions of the agreement. All other provisions remain valid and in force.

16. Other conditions

a) Genamet is not responsible for any third-party sites that are linked from Genamet or Tenant’s mini websites.

b) Genamet has the right to modify the services offered from time to time for any reason, at its sole discretion.

c) Genamet will not use, retain, disclose, share or sell any Personal Information except for performing the obligations under these Terms of Service except if required by law or by a court order.

d) Tenant is responsible for obtaining consent from patients/clients for collecting and storing their personal information in Genamet and its services.

e) There are no third-party beneficiaries created by this agreement. A Tenant does not become an employee, agent, partner or franchise of Genamet or Wisdomleaf Technologies Private Limited.

f) Genamet may engage with third party providers for integrating their services and making the integrated service available to the Tenant. Genamet takes no responsibility for any acts of omission by such third parties. The Tenant shall keep Genamet indemnified for any loss, damages, claims, expenses suffered due to such acts by the third parties.

g) Genamet may add new services and charge for these services separately.

h) Tenant will ensure payments on time and ensure that your credit or debit cards or other payment instruments continue to be valid.

i) Tenant cannot sell, assign, sublicense, rent, lease or transfer the license provided by Genamet. You cannot translate, disassemble, decompile, reverse assemble, reverse engineer all or any part of the Service.

j) Genamet is not responsible for delay in delivery of email and SMS.

k) Genamet reserves the right to modify or terminate any provision of the terms of use and at any time and at its sole discretion.

l) Genamet may update or change the terms of use or this agreement from time to time. You are deemed to have accepted any revisions or changes if Tenant or user accesses Genamet or its services after the terms are updated/changed.

m) Genamet will permit access to the Tenant’s health information and data to its system developers (including employees, suppliers, contractors) with appropriate confidentiality agreements in place.

n) Genamet reserves the right to revise the subscription rates by giving 30 days prior notice through a notice in the website or through an email.

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